Get Perspective: Understanding Today’s Legal Industry and Leading Trends in Legal Marketing and Business Development
Continued diminished demand, partner underperformance and resistance to change are just some of the challenges facing law firms today. We will begin by reviewing major trends in the industry and how they influence and inform legal marketing strategy today. We will also discuss winning marketing and business development strategies being utilized by leading firms and lawyers, including the latest innovations, and practical ways you can add some of them to your personal toolkit.
Get a Plan: A Practical Guide for Developing a Business Plan You Will Actually Use
Get an Edge: Leveraging CI for Competitive Advantage in Client Development
Get a Brand: How to Create and Grow a Meaningful and Authentic Brand
Get it Straight: Efficient Content Strategies for Lawyers that Work
Lawyers are good writers. Some are great writers. But when it comes to creating content for publication, many have misconceptions about media and process that affect the creation, distribution and effectiveness of their effort. This session will start with an article concept workshop, followed by an in-
depth conversation on how to conceive content, best utilize internal and external media relations resources, and draft content to clearly elevate profile, own issues and drive business development.
Get a Plan: A Practical Guide for Developing a Business Plan You Will Actually Use – Part II (Workshop)
Get the Sale: Executing a Winning Sales Meeting – (Workshop)
Let’s face it, sales training was not in our law school curriculum. Nonetheless, in order to be successful rainmakers, we need to be outstanding at closing the sale. We will review what you need to do to prepare for, conduct, negotiate and follow up on sales meetings with existing and potential clients (and what your competitors are doing in these meetings). We will then engage in workshop activities to put your new skills and awareness into practice.
Get Some Insight: Why Client Satisfaction and Customer Experience Are More Important Than Ever
Get Ahead: What’s in Store for Tomorrow’s Law Firm Leaders
Bonus Session: Mindfulness For Lawyers (September 27 – morning only)
The legal industry is challenging, and law firms can be high stress work environments. Recognizing this, law firms, law schools and the profession as a whole, following the lead of corporate America, are incorporating mindfulness programs into their organizations. With scores of scientific studies confirming the health and stress-reduction benefits, mindfulness practices are providing lawyers a means of improving their wellbeing as well as a tool for professional development. This program will provide an introduction to mindfulness principles and practices and discuss how Mindfulness-Based Stress Reduction (MBSR) helps to successfully deal with the stress in the workplace. It will also discuss leading edge tools for improving leadership skills with mindfulness and tips for using mindfulness in marketing and business development. The program will include experiential exercises to develop your mindfulness practice and incorporate it into your daily life.